Jammin Java Corp. (OTC: JAMN) shares are up more than 30% in today’s trading, moving on momentum from a week of solid trading and news the company has  appointed Balram Vaswani as the president of its Caribbean operations.

Jammin Java is looking to leverage Vaswani’s vast network of connections in the cruise ship, resort, entertainment and food service industry to expand into this critical market. Vaswani was previously the managing director of RE TV and JNN. He has also worked with Hong Kong-based Iconmedialab as an executive director of Software Solutions.

Rohan Marley, chairman of Jammin Java, said that Vaswani’s extensive experience in finance and his expertise about consumer product market will ensure the company’s success.

Vaswani’s appointment comes a few days after the company announced that Coffeewiz.com will be the first company to retail the company’s coffee pods after NAMA show. Coffeewiz.com purchased the first pallet at the NAMA Show and will distribute the company’s new line of single serving coffee pods and teas.

Jammin Java is a provider of premium roasted coffee on a wholesale level to the service, hospitality, office coffee service and big box store industry.

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